Saturday, September 14, 2019
Is3440 Project Part 1 Essay
First World Savings and Loan is a financial institution that processes credit card transactions and loan applications online. We are currently considering implementing an open source infrastructure. This could potentially save us over $4,000,000 per year in licensing fees for the software we are currently using. However, due to our business needs; we must still comply with the Sarbanes-Oxley Act (SOX), Payment Card Industry ââ¬â Data Security Standard (PCI-DSS), and the Gramm-Leach-Bliley Act (GLBA). We must comply with SOX, because we are a publicly-traded financial institution; PCI-DSS, because we process online credit card transactions; and GLBA, because we are a financial institution. All of the regulations of these three compliancy laws must be met, while still maintaining the Confidentiality, Integrity, and Availability (CIA) triad. All security requirements for SOX, PCI-DSS, and GLBA can be achieved using Linux and open source infrastructure. Some examples of open source software that we might use are: Web Server ââ¬â Apache Web Filtering ââ¬â DansGuardian Network Firewall ââ¬â Turtle Firewall VPN ââ¬â Endian Firewall Community IDS/IPS ââ¬â Suricata Database ââ¬â MySQL File Server ââ¬â Samba SMTP Server ââ¬â hMailServer I would recommend that we use a ââ¬Å"Defense in Depthâ⬠strategy, having multiple layers of access protection. We need to have an IDS/IPS on both sides of our edge firewall. The inside IDS/IPS will be used as additional protection for our network and the outside IDS/IPS will serve as an early warning system from attacks. We will also use the outside IDS/IPS for additional protection and to monitor what types of attacks are occurring. Our web server and mail server should be completely separated from the rest of our network in a de-militarized zone (DMZ). We need to have a network firewall between our DMZ and our internal network, between the outside world and our internal network, and between our DMZ and the outside world. There should also be a local firewall enabled on each local machine. Also, since our physical servers will be hosted at a third party location, we must have VPN access to these servers to manage them. All private data will need to be encrypted, as well as all data transitions. To go along with the previously mentioned physical and software based security measures, we will also apply multiple policies to maintain this security. Acceptable Useà Policy ââ¬â This policy will describe how the companies IT assets should and can be used. As well as what is not acceptable to do on company assets. Password Policy ââ¬â This policy will explain what parameters a password must meet to be accepted. For example; a password must be at least 15 characters long have at least on capital letter, have at least one lower case letter, have at least one number, and have at least on symbol. Privacy Policy ââ¬â This policy describes what information must remain confidential. Training employees on the proper way to use (and how NOT to use) company assets is a major key to ensuring the CIA triad remains intact and our network secure. In this part of the executive summary, I am going to be explaining, and making recommendations on what the best options are for the open source software that is needed for the management of the First World Savings and Loan financial instituteââ¬â¢s various web and application servers. F or each of the servers, I recommend using the Red Hat Enterprise Linux operating system for a number of reasons. The main ones being that it is one of the most secure, Itââ¬â¢s backed by years of technical support, Itââ¬â¢s supported by a vast number of different hardware, and It is one of the most, if not the most, popular and used server OSs that one can get today. I would rather go with software that has been vigorously tested to its breaking point and still remains at the top tier of server software options thatââ¬â¢s readily available today, than one that has just come out with all of the bells and whistles. So on that note, letââ¬â¢s get started on what I recommend to be the best of the best in terms of specific software and service needs. There are numerous great open source software solutions for database servers, like, H2, HyperSQL, MySQL, mysql, Oracle, and PostgreSQL, just to name a few. They all offer topnotch functionality, performance, scalability, and security. As far as which one is the best, I recommend PostgreSQL. PostgreSQL is an object-relational Database softwar e solution that offers some of the most feature rich options as compared to the bigger commercial manufacturers like Oracle, IBM, Sybase and Informix, and the best part of it, itââ¬â¢s free. Itââ¬â¢s also one of the first database software that was released, and it has a proven track record with over 23 years of active development. It was created back in 1989. The only other DB software that came out before it is Oracle, which was created back in 1979. Now PostgreSQL might not be the fastest, but It more than makes up for it with its functionality. It allows the use of twoà different types of interfaces, a GUI (for those who like the point-click style) and a SQL. It works on most OSs like windows, Linux, Mac, Unix, etc. It has a vast array of services and tools that is included to streamline the administration of the Database. Here are just some examples; Full ACID (Atomicity, Consistency, Isolation, & Durability) compliancy, commercial & noncommercial support, triggers support, user defined data type support, stored procedure support, online backup, multiple index type input support, embedded access controls, encryption, etc. Here is a comparison of the top DB software available I got from the unbiased, data-driven comparison website; www.findthebest.com/database-management-sytems: ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- Specifications Product | MySQL | Oracle | PostgreSQL | Architecture | Relational Model | Relational Model | Object-relational Model | Software License | * GPL * PostgreSQL * Proprietary | * GPL * PostgreSQL * Proprietary | * GPL * PostgreSQL * Proprietary | Operating System | * Windows * Mac OS X * Linux * UNIX * z/OS * BSD * Symbian * AmigaOS | * Windows * Mac OS X * Linux * UNIX * z/OS * BSD * Symbian * AmigaOS | * Windows * Mac OS X * Linux * UNIX * z/OS * BSD * Symbian * AmigaOS | Demo? | | ââ¬â | | Interface | * GUI * SQL | * GUI * SQL | * GUI * SQL | Website | MySQL (mysql.com) | Oracle (oracle.com) | PostgreSQL (postgresql.org) | First Public Release Year | 1995 | 1979 | 1989 | Lastest Stable Version | 5.5.19 | 11g Release 2 | 9.1.3 | ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- -Price Price | $0 | $180 | $0 | Purchase Page | MySQL (https) | Oracle (https) | ââ¬â | ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- -General Features Features | * ACID * Backup * Custom Functions * Database Imports * Export Data * Extensibility * High Availability * Highly Scalable * Import Data * Java Support * Multi-Core Support * See moreâ⬠º | * ACID * Backup * Custom Functions * Database Imports * Export Data * Extensibility * High Availability * Highly Scalable * Import Data * Java Support * Multi-Core Support * See moreâ⬠º | * ACID * Backup * Custom Functions * Database Imports * Export Data * Extensibility * High Availability * Highly Scalable * Import Data * Java Support * Multi-Core Support * See moreâ⬠º | Indexes | * Bitmap * Expression * Full-text * GIN * GiST * Hash * Partial * R-/R+ Tree * Reverse | * Bitmap * Expression * Full-text * GIN * GiST * Hash * Partial * R-/R+ Tree * Reverse | * Bitmap * Expression * Full-text * GIN * GiST * Hash * Partial * R-/R+ Tree * Reverse | Database Capabilities | * Blobs and Clobs * Common Table Expressions * Except * Inner Joins * Inner Selects * Intersect * Merge Joins * Outer Joins * Parallel Query * Union * Windowing Functions | * Blobs and Clobs * Common Table Expressions * Except * Inner Joins * Inner Selects * Intersect * Merge Joins * Outer Joins * Parallel Query * Union * Windowing Functions | * Blobs and Clobs * Common Table Expressions * Except * Inner Joins * Inner Selects * Intersect * Merge Joins * Outer Joins * Parallel Query * Union * Windowing Functions | Partitioning | * Composite (Range + Hash) * Hash * List * Native Replication API * Range * Shadow | * Composite (Range + Hash) * Hash * List * Native Replication API * Range * Shadow | * Composite (Range + Hash) * Hash * List * Native Replication API * Range * Shadow | Access Control | * Audit * Brute-force Protection * Enterprise Directory Compatibility * Native Network Encryption * Password Complexity Rules * Patch Access * Resource Limit * Run Unprivileged * Security Certification | * Audit * Brute-force Protection * Enterprise Directory Compatibility * Native Network Encryption * Password Complexity Rules * Patch Access * Resource Limit * Run Unprivileged * Security Certification | * Audit * Brute-force Protection * Enterpr ise Directory Compatibility * Native Network Encryption * Password Complexity Rules * Patch Access * Resource Limit * Run Unprivileged * Security Certification | Tables and Views | * Materialized Views * Temporary Table | * Materialized Views * Temporary Table | * Materialized Views * Temporary Table | Other Objects | * Cursor * Data Domain * External Routine * Function * Procedure * Trigger | * Cursor * Data Domain * External Routine * Function * Procedure * Trigger | * Cursor * Data Domain * External Routine * Function * Procedure * Trigger | Support Features | * Email * FAQ * Forums * Live chat * Mailing List * On-site * Phone * Tips and hints * White papers | * Email * FAQ * Forums * Live chat * Mailing List * On-site * Phone * Tips and hints * White papers | * Email * FAQ * Forums * Live chat * Mailing List * On-site * Phone * Tips and hints * White papers | ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- -Product Description Product Description | MySQL is a relational database management system (RDBMS) that runs as a server providing multi-user access to a number of databases. MySQL is officially pronounced /maà ªÃÅ'Ãâºskjuà ÃËÃâºl/ (ââ¬Å"My S-Q-Lâ⬠), but is often also pronounced /maà ªÃËsià kwÃâ¢l/ (ââ¬Å"My Sequelâ⬠). It is named for original developer Michael Wideniusââ¬â¢s daughter My. | Oracle Database 11g Release 2 provides the foundation for IT to successfully deliver more information with higher quality of service, reduce the risk of change within IT, and make more efficient use of their IT budgets. By deploying Oracle Database 11g Release 2 as their data management foundation, organizations can utilize the full power of the worldââ¬â¢s leading database to:ï⠷ Reduce server costs by a factor of 5ï⠷ Reduce storage requirements by a factor of 12ï⠷ Improve mission critical systems performance by a factor of 10ï⠷ Increase DBA productivity by a fa ctor of 2ï⠷ Eliminate idle redundancy in the data center, andï⠷ Simplify their overall IT software portfolio. | PostgreSQL is a powerful, open source object-relational database system. It has more than 15 years of active development and a proven architecture that has earned it a strong reputation for reliability, data integrity, and correctness. It runs on all major operating systems, including Linux, UNIX (AIX, BSD, HP-UX, SGI IRIX, Mac OS X, Solaris, Tru64), and Windows. It is fully ACID compliant, has full support for foreign keys, joins, views, triggers, and stored procedures (in multiple languages). It includes most SQL:2008 data types, including INTEGER, NUMERIC, BOOLEAN, CHAR, VARCHAR, DATE, INTERVAL, and TIMESTAMP. It also supports storage of binary large objects, including pictures, sounds, or video. It has native programming interfaces for C/C++, Java, .Net, Perl, Python, Ruby, Tcl, ODBC, among others, and exceptional documentation. | ââ¬âââ¬âââ¬ââ⠬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- -Contact Information Contact Link | MySQL (mysql.com) | Oracle (oracle.com) | PostgreSQL (postgresql.org) | Phone | 1 (866) 221-0634 | 1 (800) 392-2999 | ââ¬â | ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- -Limits Max Blob/Clob Size | 4 GB | Unlimited | 1 GB (text, bytea) ââ¬â stored inline or 2 GB (stored in pg_largeobject) | Max CHAR Size | 64 KB (text) | 4000 B | 1 GB | Max Column Name Size | 64 | 30 | 63 | Max Columns per Row | 4096 | 1000 | 250-1600 depending on type | Max DATE Value | 9999 | 9999 | 5874897 | Max DB Size | Unlimited | Unlimited | Unlimited | Max NUMBER Size | 64 bits | 126 bits | Unlimited | Max Row Size | 64 KB | 8KB | 1.6 TB | Max Table Size | MyISAM storage limits: 256TB; Innodb storage limits: 64TB | 4 GB | 32 TB | Min DATE Value | 1000 | -4712 | -4713 | ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â- -Data Types Type System | * Dynamic * Static | * Dynamic * Static | * Dynamic * Static | Integer | * BIGINT (64-bit) * INTEGER (32-bit) * MEDIUMINT (24-bit) * NUMBER * SMALLINT * SMALLINT (16-bit) * TINYINT (8-bit) | * BIGINT (64-bit) * INTEGER (32-bit) * MEDIUMINT (24-bit) * NUMBER * SMALLINT * SMALLINT (16-bit) * TINYINT (8-bit) | * BIGINT (64-bit) * INTEGER (32-bit) * MEDIUMINT (24-bit) * NUMBER * SMALLINT * SMALLINT (16-bit) * TINYINT (8-bit) | Floating Point | * BINARY_DOUBLE * BINARY_FLOAT * DOUBLE (64-bit) * DOUBLE PRECISION * FLOAT * REAL | * BINARY_DOUBLE * BINARY_FLOAT * DOUBLE (64-bit) * DOUBLE PRECISION * FLOAT * REAL | * BINARY_DOUBLE * BINARY_FLOAT * DOUBLE (64-bit) * DOUBLE PRECISION * FLOAT * REAL | Decimal | * DECIMAL * NUMERIC | * DECIMAL * NUMERIC | * DECIMAL * NUMERIC | String | * CHAR * NCHAR * NVARCHAR * TEXT * VARCHAR | * CHAR * NCHAR * NVARCHAR * TEXT * VARCHAR | * CHAR * NCHAR * NVARCHAR * TEXT * VARCHAR | Binary | * BFILE * BINARY * BINARY LARGE OBJECT * BYTEA * LONGBLO B * LONGRAW * MEDIUMBLOB * RAW * TINYBLOB * VARBINARY | * BFILE * BINARY * BINARY LARGE OBJECT * BYTEA * LONGBLOB * LONGRAW * MEDIUMBLOB * RAW * TINYBLOB * VARBINARY | * BFILE * BINARY * BINARY LARGE OBJECT * BYTEA * LONGBLOB * LONGRAW * MEDIUMBLOB * RAW * TINYBLOB * VARBINARY | Date/Time | * DATE * DATETIME * TIME * TIMESTAMP * YEAR | * DATE * DATETIME * TIME * TIMESTAMP * YEAR | * DATE * DATETIME * TIME * TIMESTAMP * YEAR | Boolean | * BOOLEAN * Unknown | * BOOLEAN * Unknown | * BOOLEAN * Unknown | Other | * ARRAYS * AUDIO * BIT * CIDR * CIRCLE * DICOM * ENUM * GIS data types * IMAGE * INET * MACCADDR * See moreâ⬠º | * ARRAYS * AUDIO * BIT * CIDR * CIRCLE * DICOM * ENUM * GIS data types * IMAGE * INET * MACCADDR * See moreâ⬠º | * ARRAYS * AUDIO * BIT * CIDR * CIRCLE * DICOM * ENUM * GIS data types * IMAGE * INET * MACCADDR * See moreâ⬠º | I think itââ¬â¢s pretty obvious that the data speaks for itself. You canââ¬â¢t get any better option unless you want to pay big money for these specific services. When it comes to deciding on which open source web server software to utilize, there are a lot of different options, such as, Apache, LightTPD, NGiNX, Boa, Cherokee, etc. The one that stands out the most is Apache. Apache is the most popular web server to date. It is the leading web server that is used most over all others including open source and non-open source options, such as, Microsoftââ¬â¢s IIS, Googleââ¬â¢s proprietary custom servers, NGiNX, AOL, IBM, etc. according to the website www.makeuseof.com. Here is a graph table I found (itââ¬â¢s a little dated) to give you an idea: Apache is the leader because of its functionality, performance, price (itââ¬â¢s free), stability, and security. It has top notch cross-plat forming capabilities so it can be used on numerous operating systems like, Microsoftââ¬â¢s Windows platform, Linux and UNIX based platforms, Macintosh platforms, BSD platforms, IBM platforms, HP platforms, etc. It can basically run on just about all OS platforms. This is ideal in todayââ¬â¢s ever evolving business needs and requirements. Some of the best features that an Apache web server offers are as follows: Basic access authentication & digest access authentication, SSL/TLS HTTPS, virtual hosting, CGI, FCGI, SCGI, Java, SSI, ISAPI, runs in user space versus kernel space, Administration console, and IPv4 & IPv6 addressing. Now these are just some of the feature sets that Apache uses. It helps that most, if not all, of these features are security based; which is most important when dealing with IT in any aspect of todayââ¬â¢s business world and society itself. There are a lot of different options when it comes to file servers. Some examples are, FileZilla, Samba,à HFS, TurnKey, Cerberus, VSFTPD, etc. As far as whatââ¬â¢s the best file server software options it boils down to the companyââ¬â¢s needs. I recommend using Samba or FileZilla for a number of reasons. Samba has over 20 years of development and FileZilla has over 10 years of development, They both offer amazing cross-plat forming capabilities on several different operating systems, They are both pretty easy to setup and administer, they both offer great security, and best of all they are free. This is extremely important for a modern business. Also the fact that they are free helps in cutting down company costs and drives up financial gains throughout the entire company. Plus, Samba speaks natively with Microsoft Windows machines and these are typically what most end users use for their operating systems. Now for the open source SMTP server software I recommend using iRedMail. iRedMail offers two different options, iRedMail (which is free) & iRedMailPro (which is a paid version for $299 per server per year) with amazing fully fledged features. The feature include: blazing fast deployment (less than 1 minute), easy to use, security and stability, mind-blowing productivity (uses a very little resources to run), top notch support, absolute control over data (all personal data is stored on companyââ¬â¢s hard disk versus some third party storage medium), supports virtualization and non-virtualization software (VMware, Xen, VirtualBox, KVM, OpenVZ, etc. with i386 and x86/x64/ amd64 compatibility), low maintenance, unlimited accounts, stores mail in openLDAP, MySQL, and PostgreSQL, Service and access restrictions, throttling, Anti-Spam & Anti-Virus by de fault, Webmail, backup support, and security (forced password change policy for every 90 days, uses SSL/TLS connections for sending and receiving mail, etc.). The support offered for iRedMail is among the best and in the business world, this is a must. The LDAP server I recommend is Red Hat Directory Server because it offers some of the best features to date. Itââ¬â¢s also has some of the best support in the business. It has an amazing reputation as well. Here is a list of the features that it offers: cost-savings, tremendous scalability (Allows 4-way multimaster replication of data across the entire enterprise while providing centralized, consistent data, and allows extranet applications), enhanced security (provides centralized, fine-grained access controls, and utilizes strong certificate-based authentication & encryption.), and amazing productivity (centralizes user identity andà applications for ease of access for administration), you canââ¬â¢t go wrong with using softw are from a nationally known and reputable company like Red Hat Linux. Each user will be put into groups; this will be done to control access to the file system. Each user on the network will have to meet the standards below. Having each user in groups will help manage them, and what they have access and are allowed to do on the server. Each user will have their own partitioned /home directory to reduce impact of the file system. No user should be without a group, any users without groups will only have access to only their home directory. The following is the password policy they will be using: User account Standard users: Restrict reuse of passwords to once per 18 months Set min day for password expire Set max day for password expire every 30 days Set password complexity to require 1 capital letter, 1 lower case letter, 1 number, 1 symbol and must be at least 15 characters long Enforce password policies Ensure all users do not have access to sudo, or su rightsà Create groups for all users, and give them allow sups or admins to maintain rights to those groups, and allow them specific path use on sudo (only if needed). This will allow users to access the data they need to complete their jobs. Also with this password system in place, it will ensure they do not use simple passwords or recycle passwords too often. Super users: Rights to manage groups Specific path use of sudo Restrict reuse of passwords Set min day for password expire Set max day for password expire Set password complexity Enforce password policies These will help super users to manage groups and have access to the tools that they need. This also prevents the users from having too much access to the systems. This helps the admin manage groups by allowing them to move users into the correct group or give them access to specific files that they may need access to. Su will only be used by top level admins, and only if something is truly not working. Lower level admins will have sudo access to files they need to have access to. Users will only have read/write access to the files they need access to; the rest will be read only access. Kernel will be locked down and will need admin permission to access. Passwd file will not be accessible by anyone other than top level admins Firewall and iptables will only be accessible by top level admins and super users. Configuring our network in this manner and applying these user access control permissions will cost less money and add a greater level of security. Using this ââ¬Å"Defense in Depthâ⬠strategy, we will have multiple layers of security that an attacker will have to penetrate to break the CIA triad.
Friday, September 13, 2019
How HR can contribute to CSR Essay Example | Topics and Well Written Essays - 1250 words
How HR can contribute to CSR - Essay Example Current paper aims to highlight the main aspects of the relationship between the human resources management and the corporate governance ââ¬â especially regarding the role of HRM in the development of corporate social responsibility. Reference is made to Humphrey Group and specifically to the firmââ¬â¢s compensation ethics as used for evaluating the compensation of the firmââ¬â¢s top managers. The findings of relevant academic studies are presented and analysed aiming to show that HR can support the development of corporate social responsibility in Humphrey Group ââ¬â as also in firms with different structural and operational characteristics. 2. Human Resources and Corporate Governance 2.1 Influence of HR on Corporate governance ââ¬â modes, consequences The role of HR in corporate governance cannot be doubted. In fact, this role has many different aspects. In all organizations, HR department cooperates with the CEO in order to identify potential breaches of the firm ââ¬â¢s ethical rules. Beatty et al. ... The survey, which was conducted among focus groups, aimed to highlight the level at which ethical standards can interact or opposed with professional practices and rules within modern organizations. One of the most important findings of the above study has been the fact that, quite often, HR managers are asked to serve contradictory organizational needs, or else, to serve interests, which are opposed. These are the interests of stakeholders who are favoured by different organizational initiatives. On the other hand, it seems that HR professionals may not be always aware of their role. Instead, they are informed on the activities and decisions on which their power is justified, i.e. accepted by the Board of Directors (or the organizationââ¬â¢s leader) but they are not aware of their actual capabilities regarding their role. At the next level, the study of Beatty et al. (2003) refers to a quite important issue: ââ¬Ëthe financial measurement and the rewarding systemsââ¬â¢ (Beat ty et al. 2003, p.258) are often poor. In this case, executives need to identify a solution in order to ensure the fairness in their compensation. In most cases, the response of the firms to the claims for compensation, pension and so on, are expected to be negative ââ¬â in case such claim is presented to the Board of Directors. In this context, the intervention of executives in the books of their organizations is often unavoidable, even if it is not legally justified. The most important finding of the survey conducted in the context of the study of Beatty et al. (2003) is the following one: in most organizations, ethical standards are highly promoted. However, in practice the limitation of violation of
Thursday, September 12, 2019
Nike Growth Strategy Essay Example | Topics and Well Written Essays - 1000 words
Nike Growth Strategy - Essay Example At the time of entering foreign markets such as Japan, Europe, and others Nike Inc used the strategy of opening flagship stores and franchise. Flagship stores proved quite successful for Nike Inc due to its strength of generating compelling products that might excite the target customers. Major befit of franchising is that the company does not have to take the total risk of foreign investment. The franchise owners take all possible risks and also finance the maximum percentage of start-up cost. On the other side, the company takes more than 50% of profit for from the franchisees as their brand value. This is one most cost-effective entry process of any business for foreign market entry. Along with franchising, the company also prefer opening of flagship stores in new markets as an effective entry mode. Though this mode is comparatively more cost and risk associated strategy the company can present strong market awareness and brand presence in the new market. Again, the flagship store mode of entry allows the company to enjoy 100% profit from sold goods in these stores. In 1992, the company under consideration decided to enter India in association with SIEPL or Siera Industrial Enterprise Private Limited. The objective of Nike was to tap the Indian market and to receive royalties. The WestEnd Store of the company is the resultant of partnership with Timera Group which is also a leader in the wholesale and retail manufacturing across the areas of U.S., Europe, and the Middle East.
Wednesday, September 11, 2019
Google ratio analysis Coursework Example | Topics and Well Written Essays - 250 words
Google ratio analysis - Coursework Example The company will experience more growth as there are indications that advertisers are allocating more budgets for internet advertising (S&P Capital IQ 1). The company will realize further growth as a result of making strategic moves to discontinue any projects that do not generate returns. Another reason to invest in Google is the expected growth that is expected to be spurred by it innovations. Google has initiated projects in healthcare such as the smart contact lenses that could help monitor blood sugar in diabetic patients. Goggle is also growing its market share by applying the growth by acquisition strategy as evident in its recent acquisition of Reedwood Robotics to help grow its portfolio in healthcare. With an operating cash flow of $18 billion in the year 2014, Google is one of the most stable companies in the world today. A combination of targeted as growth as well as stabilization of Googleââ¬â¢s business growth in the internet business makes the stock worthy for investment (S&P Capital IQ
Tuesday, September 10, 2019
Comparison of a Poem to a Song Coursework Example | Topics and Well Written Essays - 1250 words
Comparison of a Poem to a Song - Coursework Example The poem ââ¬Å"theme for English Bâ⬠is a poem written at the peak of racial discrimination in the year 1951.à In the poem,à ââ¬Å"theme for English Bâ⬠Hughes talks about the differences between him and his class instructor (Bloom, pg 21). The poet talks about being the only colored person in hisà classà and shows theà feelingà of hisà likenessà to other races, solely ââ¬Å" whiteâ⬠and yet different throughout the poem. Using hisà communityà (Harlem) as anà inspirationà Hughes manages to write a poem that depicts hisà ethnicà affiliation. The classà instructorà gave aà preciseà brief description of theà assignmentà that is, go home, write a page tonight, and let theà pageà be theà originalà thoughts of students (Fetzer, pg 23). The persona in theà poemà remainsà uncertainà on whether the task is thatà easyà as portrayed by the class instructor.à Afterwards,à the student outlines the reasons substantia ting hisà thoughtà that such anà assignmentà could not beà easy. The speaker in the poem ââ¬Å"theme for English Bâ⬠is older compared to most white students in the English class. Secondly, the student gives theà routeà he takes fromà schoolà to hisà residenceà where the narrator sitsà to doà hisà assignment (Bloom, pg 46). The student perceives theà difficulty in writing true ideals or something that is only purported to be true. This judgment was at the discretion of theà whiteà classà instructor. The student plunges into listing what he likes, subsequently supposing that being colored does not make him different from the things he likes as other races.à The speaker in theà poemà is botheredà if his black identityà will make a difference in what he writes (Fetzer, pg 44). Secondly,à he wonders whether he will be ableà to talkà with a white tutorà given thatà heà is black. Despite these ill feelings, the speaker in the à poemà finally admits that both of them are part of each other. The speaker then delves into anà extremelyà significantà conclusionà that as the black students learnà from theà white tutor, theà instructorà equallyà learns from theà black student.à The tone of Langston Hughes in his poem befits theà descriptionà ofà mildlyà ironicalââ¬â¢ as he shows his difficulty inà earnestlyà communicatingà his own feelings at theà specificationsà of hisà whiteà tutor of English.à Irony isà manifestà in theà poemà where he commences by saying ââ¬Å"I wonder if it is that simple,â⬠but at the end of the poem, he succeeds in doing just that in aà remarkablyà correctà manner. His actual inner being comprises of two distinguishing aspects; he is black and very different from the instructor of his class. Secondly, he is an American just like every other American inclusive of his tutor. The author of the poem embraces a conciliat ory tone that acknowledges the fact that the two races are part of each other. Nevertheless, the poem ends on a tone full ofà regretà somewhat moreà free. Besides poems, songs are also excellent mediums of creating awareness or sensitizing theà society. An example is theà songà we shall beà freeà by Garth Brooks. Theà songà ââ¬Å"We Shall Be Freeâ⬠is a song produced by American country music artist during the year 1992. The artist was born on February 7, 1962 in America. The artist in the release of this song collaborated with Stephanie Davis. In this song, an ordinaryà manà conceives of a world in which human beings are free from earthly subjugations. Topics addressed in this
Monday, September 9, 2019
Gender Studies Essay Example | Topics and Well Written Essays - 1250 words
Gender Studies - Essay Example In modern society, media is the most powerful instrument; the advertisement is quickest and easiest method to reach a large number of targeted audience. People engaged in this industry are expert in manipulating the situation in their favor, be it political or commercial. The media constructs ideologies about gender consciousness and pinpoint specific features as masculinity and femininity, all for the sake of increasing consumerism or some other vested interest. The basic problem with these ideologies is that once internalized, individuals are forced to self-regulate and discipline oneself to maintain that abnormality, in spite of psychological disturbances. People become submissive to consumer capitalism, thus gradually creating an army of unsatiated individuals. Media people create 'normal' and 'abnormal' gender frames of reference. Advertisement is not just display of information; instead they are targeted towards potential consumers. They construct meanings for specific services or products and then link them to some cultural messages, which people can easily decipher. The Ads are injected with social values and roles. If we dissect the advertisement, we will find that they are separated in different sections - first is the 'surface meaning', it is usually listing of items. Next, is the 'intended meaning', it is about the service or product, but full of societal messages. Last step of the Ad contains 'ideological or cultural meanings', this implicitly tries to socialize the viewer. For example, if an advertisement is of home food product, it displays who is cooking and serving. This indirectly conveys the message to viewers about our social roles and beliefs. In fact, media do not create any social message but their orientation is 'persua sion-based'. They repeat them constantly, till it become true. According to Bordo, media experts construct unrealistic concepts about masculinity and femininity to widen consumer capitalism. The same is interpreted by Berger, they control our ways of knowledge. Bordo elaborates that these frame of references restricts our way of understanding for gender, thus making men and women objects of the gaze, thus people perceive skewed ideologies about masculinity and femininity. Further, Foucault's argument makes it more evident. According to him, as a result of these, people start self-regulating and disciplining their own normality, based on superficial judgments and so called people's standards. They self-impose so much of restrictions, as if some crime has been committed; more or less it is physical, like bulimia. Rightly, Bordo explains when she says, "Illusions set the standard for real women, and they spawn special disorders and addictions [she created] a mask so thorough, so successful in its illusionary reality that her own naked face now look ed grotesque to her, mottled, pasty, featureless. (169)" Foucault contends that this self-regulating, like the disorders, restrains social agencies by suppressing them to abide by an unrealistic criterion of beauty. In order to regain happiness and have a natural life, people should change their frames of reference or shun such ideologies. The moment such thing happens people would realize nonsensical nature of these ideologies of masculinity and f
Sunday, September 8, 2019
The Significance Of The Landlord And Tenant Act 1954 Essay
The Significance Of The Landlord And Tenant Act 1954 - Essay Example Such a change was the outcome of rebalancing the rights that existed between the tenant and the landlord as documented in 1988 as well as 1996 Housing Acts. From this time henceforth, investment returns became economically viable once more and this encouraged property owners, investors, and small landlords to penetrate the lettings market. The alterations in the laws of England and Wales accompanied changes in the demographics of the populace meaning that the contemporary lifestyle started favoring renting due to its elasticity. All land in England today is the property of the state, although it remains in Freehold before going back to the state when there are no rightful heirs anymore. A freeholder refers to the lifetime owner of a property. Based on the Law of Property Act 1925, the claim to land ends when a person dies without leaving behind any legitimate heirs. The focus of the Law of Landlord and Tenant concentrates on the contract agreements that allow the tenants to take occu pancy of a piece of property for a length of time in return for periodic payments of rent. Modern property law has a dual nature and is quite complicated. First, its basis is the common law of contract that has changed in the course of the past few centuries. Nevertheless, the legislature has the power to modify or override the common law by passing statutory regulations and codes. Contemporary property laws, as well as legal systems, vary throughout the Western world despite the fact that the fundamental legal doctrines are similar.
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